Ordering at the Billy Goat may go something like this: “Cheezborger! Cheezborger! You want doublecheez?!? Who’s next!?! WHO’S NEXT!?!” If you take more than one second to answer: “Don’t look at the menu, look at ME! I order for you – DOUBLECHEEZ!” If you only feel like a single: “No. DOUBLECHEEZ!!!” If it’s the end of the week: “It’s Friday, doublecheez for everybody! It’s payday! Triplecheez for the big guy!” Want French fries with that? “No fries – CHEEPS!” Thirsty? “No Pepsi – COKE!” To drink: “Coke or Diet?!”
Such rantings by the Billy Goat staff have gone on for almost 40 years and originated when Billy Goat Sianis and another Greek immigrant by the name of Bill Charuchas would entertain patrons by yelling out: “Try the double cheese! It’s the best! No fries, cheeps!” In the 1978, Sam Sianis and Charuchas were immortalized by Saturday Night Live’s John Belushi, Dan Aykroyd, Bill Murray and Loraine Newman. The sketch was originally written by Don Novello (of Father Guido Sarducci fame) when he was an advertising copywriter in Chicago. John Belushi and Bill Murray knew the Billy Goat from their Second City days, and the rest is history. As a result, the Billy Goat Tavern achieved national infamy. When in Chicago, Don Novello and Bill Murray still come by and visit Sam and the Billy Goat staff and have their “Doublecheezborger”!