The Original Cheezborger

There was no food served at the original Billy Goat tavern on Madison Street, but on the day the Goat opens on Hubbard Street its most popular menu item is one that is referred to as a “double-hamburger-on-toasted-roll-with-chopped-onions-and-relish.” But with Sam working the grill, the place begins to echo with his distinctive pitch to customers…

Stay in School!

One day Sam says this pointing to his head: “I always tell my kids, you go to school. You get something in here. You get something in here and you can do anything. You can go into business ’cause anytime you got something in here, nobody’s ever going to be able to take it away…