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In 1964, the original Billy Goat Tavern on Madison St.  closed. By this time, the new place has been open for seven months in what was a quick-to-fail Chinese restaurant on Hubbard Street in the basement of the year-old Apollo Savings % Loan building. This gives the new Billy Goat Tavern a classy formal address, 430 N. Michigan Avenue, though the tavern is in the process of becoming a cave within a cave as construction begins on an upper level off Michigan Avenue, creating what is called the Plaza of the Americas. It will contain 25 flags, a patch of greenery, a huge statue of Benito Juarez, and will forever hide the Billy Goat from sunlight.

Nevertheless, this location delights the employees of the four newspapers who find themselves within crawling distance of the tavern: The Tribune and American, housed in a Gothic tower and its stocky sidekick on Michigan Avenue and to the west, in a seven-story modern building on the banks of the river at Wabash Avenue and meant to resemble a boat, the Sun-Times and Daily News.