IPA and Pilsner Style Beers Now Available at Billy Goat Tavern & Grill Locations,
Pete’s Fresh Market Grocery, Woodman’s Market Grocery and Independent Retailers
Chicago, Illinois—June 25, 2020 – A long celebrated icon, Billy Goat Tavern & Grill has tapped Chicagoland’s very own Miskatonic Brewing Company for an exclusive line of Billy Goat Beer at retail. JRL Group, Inc., Billy Goat’s exclusive brand licensing agency, brokered the deal.
The Billy Goat Tavern & Grill, home of the Cheezborger! Cheezborger! Cheezborger!™, began bringing the Billy Goat experience to grocers with its world famous burgers in April of 2017. Now, those who can’t get to the restaurants as often as they’d like, can grill up a Billy Goat style burger and crack open a Billy Goat IPA and Pilsner beer at home! “Some customers actually come in every day, others have said they wish they could!”, said Bill Sianis, one of Billy Goat Tavern & Grill’s owners. “We are happy to be able to bring the experience home for those who can’t make it here as often as they’d like,” he added.
The special recipe IPA and Pilsner Billy Goat beers were created by the team at Miskatonic Brewing, lead by the brewery’s co-founder, Josh Mowry. “We are excited to have partnered with this Chicago legend! We’ve created two outstanding beers that can be enjoyed on their own or alongside a delicious burger,“ Mowry said.
At 7% ABV (alcohol by volume), Miskatonic describes the IPA as hoppy and delicious. The 5.3% ABV Pilsner is referred to by its brewers as crisp and refreshing. The IPA and Pilsner styles are brewed at Miskatonic’s Brewery in Darien, Illinois. Both styles are served alongside “No Fries, Cheeps!”™ on tap or in cans at Billy Goat Tavern & Grill locations, and are also available at Pete’s Fresh Market, Woodman’s Food Market, and other independent retailers throughout Illinois.
Billy Goat Tavern & Grill frozen burgers are available at Walmart, Mariano’s, Pete’s Fresh Market and other local grocers.
About Billy Goat Tavern
Home of the Original Chicago Burger, The World Famous Billy Goat Tavern has been serving up its “Cheezborgers!” to Chicagoans and visiting patrons since 1934. Billy Goat restaurants have been spotlighted in numerous newspaper columns, and featured on countless radio, and television shows. From the famous Billy Goat Curse to the inspiration behind the SNL “Cheezborger!” skit, the Billy Goat Tavern restaurants have become Chicago Landmarks and World Famous destinations. The legendary hot spots have won numerous awards, including: Best Chicago Tavern, Best Local Tradition and Best Burger. The Billy Goat has eight locations in the Chicagoland area and Washington, DC, with plans for expansion to other cities. For more information visit, www.billygoattavern.com
About Miskatonic Brewing
Miskatonic Brewing Company is a craft brewery just outside the city of Chicago in Darien, Illinois. Miskatonic has been brewing a variety of ales and lagers for Chicagoland since 2015. For more information visit, https://www.miskatonicbrewing.com/
About JRL Group
Founded in 1999, JRL Group has been connecting brands with consumers through innovative strategic partnerships. JRL Group is a full-service agency specializing in both outbound and inbound licensing programs as well as strategic corporate alliances. JRL Group has successfully extended brands globally and handles all aspects of client licensing programs including strategic planning, contract negotiations, product development, royalty management, and overall program management. JRL Group represents a broad range of clients in automotive, electronics, food, hardware, housewares, publishing, and sports. JRL Group is headquartered in Deerfield, Illinois. For more information visit, www.jrlgroup.com.
Hi Res Photos Available Upon Request
FOR MORE INFORMATION CONTACT:
Ellen Resnick, JRL Group, Inc.
312-320-3940