There was no food served at the original Billy Goat tavern on Madison Street, but on the day the Goat opens on Hubbard Street its most popular menu item is one that is referred to as a “double-hamburger-on-toasted-roll-with-chopped-onions-and-relish.”
But with Sam working the grill, the place begins to echo with his distinctive pitch to customers walking down the stairs: “Cheezborger, Cheezborger! No fries, chips! No Pepsi, Coke!


Hands down, the best burger for six counties around! I eat one a week without a break.
It really is hard to describe how amazing this burger is!
CHEZZBORGA,CHEEZBORGA CHEEZBORGA!!
Ahoy, me matey! If thee hornymoon night be ye first time, just remember some important Pirate pointers known in select circles as the Seven from Heaven, ya savvy: 1) If hair ye see, just run and flee. 2) Always go down and dank, but never in the Stanky Tank. 3) Liquor in the front, but poker in the back. 4) Ease it in at first with any hole but the Holy Hole. 5) Lead with the hip and bring nothing but the tip. 6) Don’t forget to uncap a long pour of your hot Dickens’ Cider. 7) And a final tried-and-true technique that’s guaranteed to do the trick: Release her inner Kraken with the big-time Shocker…two in the pink, one in the stink, and one to pet the mink!!! If that ensemble doesn’t get the job done, then there’s no hope for ye, ya filthy landlubber.